Providing a compelling visual representation of the company affects the success. Ordinarily, sure business owners may have focused on the products and services. They will deliver to the market without realizing that one crucial factor they should also have their eyes on– its brand image. Brand image is more than the logo that represents the company but the soul of the business, which will leave a mark in the minds of the consumers. Most entrepreneurs may have overlooked the power of having a solid brand image. They would only realize its importance when problems step in.
The brand’s visual identity is the logo that catches the eyes of the consumers and in which these people form their opinions and perceptions. And for this reason, the company should develop an attractive and effective visual presence so that the consumers may be able to differentiate your company’s brand from your competitors.
The digital age has pushed businesses to reach more consumers practically in just a click. This is why companies are developing their own apps to ensure that they can extend their products and services even moreover to a wider audience instantly.
What makes a strong brand image?
Some companies may have associated brand image with additional expenses and are deemed unnecessary. They put all their time and effort into offering the consumers what they may consider the best products and services. Still, without a strong brand image, a business would probably not even survive its first year.
Keep in mind that a brand image accordingly goes beyond what a company can offer. In simplest terms, a company’s brand image is how the consumers perceive the company.
Here are some facts about why a brand image is important:
1. Brand image revolves around two essential aspects: visual elements and positive characteristics such as reliability and quality. The brand image should create a distinction from other companies. Moreover, provides a company the recognition. There should also be a need to look into its relationship with its consumers. Employees should put more than what the company can offer into their hearts, minds, and souls. They should be able to build a great connection with the consumers.
2. Brand image should create an impression. Any company’s goal is to stand out from the rest. Becoming loyal customers, consumers would nevertheless check about your company – from the website, how the employees treat their customers, to the cleanliness of the store and even the design of the business cards. These may seem superficial, but these are essential details in which your customers envision you as a whole. The way a company presents itself to the consumers says at all. The company must compel consumers to believe that the brand means to be taken seriously.
4 Core Elements In Creating A Company’s Brand Identity
A brand image comprises several factors which should cause the company to be easily identified and hopefully leave a lasting impression on its consumers.
- Meaning
A visual representation of a company in the form of a logo should clearly express the company’s mission, culture, history, values, goals, and personality.
- Distinction
A company should build itself by making the consumers realize the distinction among several similar companies.
- Resilience and Versatility
You may have noticed how popular brands such as Coca-Cola or Pepsi have evolved regarding their logo designs. You can tell the difference from the first design that they have. However, still, they can maintain the distinctive qualities that pertain solely to their companies. Consequently, changing the design logo is inevitable since the company needs several minor changes to reflect consumers’ current generation.
- Consistency
Proper branding means having consistency which builds trust and creates loyal customers. Therefore, a company should be consistent with the business’s font, colors, and imagery.
People are highly aware of how smartphones have become an integral part of their daily lives. And with this fact, businesses are taking advantage of this opportunity. And why not? A recent study showed that consumers spend more time using their smartphones than other media. Surveys showed that individuals spend about 3 hours and 15 minutes a day using their mobile devices. And this is an excellent edge over companies who can come up with the savviest, mobile-friendly websites which focus on bringing more extraordinary user experience and better engagement. Companies should find ways to brand themselves and become more visible. This should be part of the brand design of any company.
There are several goals that any mobile business app should be able to reach:
- As a means of communicating with the consumers to enhance brand awareness.
- To be able to manage company interactions with current customers and future customers.
- To increase sales.
- It allows users to generate new ideas to develop better products and services by engaging with other users through rating a particular product
- for marketing research purposes.
There is a need to express a brand through a digital identity that will effectively work in this environment to attract and retain customers. About 15% of mobile phone users purchase online using their smartphones, and many people nowadays connect online via mobile devices.
The brand image should evolve within the parameters of the current trend. Technology plays a significant part in providing consistency, creating a responsive design where consumers may have easier access to the information they need and easier recall of the brand.
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You may contact Armando “Butz” Bartolome for questions and more information.
By email: aob@gmb.ph
FB Page: Armando Bartolome
Linkedin: https://www.linkedin.com/in/franguru/
Website: https://www.gmb.ph
