How To Build A Hit Franchise Brand

      It may be easy to create valuable products or services, but it can be quite a challenge to cultivate a franchise brand that will “echo” for a long time. A business needs to provide products or services that can meet customer needs. A company should aim for success that can last for […]

How Franchisors Can Create Work-life Balance

      You already know how gratifying it is to be an entrepreneur or franchisor. Just like any career, being an entrepreneur requires a lot of time and energy. It can be more challenging when you are raising kids.  Most of your time may be spent building and shaping your business, especially meeting the […]

Mind Your Building Cost

    The number of people interested in investing in a franchise is increasing, but not all franchisees become successful as a result of the risks. So how do you minimize your risks while increasing your chances of success as a franchisee? The trick is to study costs, to ask yourself questions, and to talk […]

Success Not Guaranteed

    It’s not quite true that franchises are failure-proof. Here’s why some of them are not able to sustain their operations as envisioned. Because franchising has proven to be a very popular way of getting into business or expanding an existing one, a myth has arisen that franchises can never fail. The reality is […]

Lost In The Crowd

  “Investing in a large franchise system has its drawbacks even if there is almost an assurance of drawing in customers-here are a few things you know”. The first question I ask those who have invested in a large franchise system is this: “Why did you invest in this system in the first place?” most […]

The Franchising Queen

    If you could go back in time, imagine a servant for 25 years who aimed for the stars once her masters released her from bondage. Her name was Martha Mathilda Harper. In 1888, when she was freed from slavery in Rochester, New York, Harper embarked on entrepreneurship at a time when women had […]

Flavored Fries to Become an International Franchise Brand

    The world is one global market. Boundaries are crossed and distances seem just a few steps away. Such is the business world now. And more so, with franchise businesses that have spanned across the globe for years. The major players in international franchising are usually concepts that originated from developed countries. We have […]

Franchising In The Philippines

    Franchising has been in the Philippines for 94 years, with the entry of Singer Sewing Machine in 1910, which introduced product distributorship. Numerous companies embraced this concept as their vehicle for business expansion over the years. From 1910 to 1965, businesses staked their flags in the Philippine economy through PRODUCT DISTRIBUTORSHIP. Some of […]

Are You Getting Your Money’s Worth?

    When you open your branch and your first customers start coming in, you look forward with mixed emotions to the next few years. What will be the future of your investment? How will you become a suitable franchisee? Here’s a tip: Keep your relations with your franchiser healthy, and you’ll get your money’s […]

Territorial And Master Franchising

      “Here’s an arrangement where the franchiser designates a territory, not just an outlet, for which a franchisee can use the trademark and the business system.” We are all familiar with single-unit franchising, the route normally taken by franchisers to franchise their business. A single-unit franchise agreement is drawn up for a single […]