Considering that so many brands are out there, all are vying for the public’s attention. And it can be a significant challenge to get your voice heard, especially if you are a new company trying to compete with the more established brands. So how do you make yourself visible to people both offline and online?
Brand awareness measures how your brand is recognized within your target market. You must have a unique brand/concept that can easily stick t the minds of the public. The company name, logo, symbols, and slogans are what make up your brand. Technology has played a significant role as it helps you get your brand more exposure. But of course, it is never enough to just place a website and pray that something magical will happen. It would still need a little work to stand out from the rest.
Companies may have so many questions on starting an excellent campaign to make the people aware that they exist. Here are a few tips to help you make your brand be recognized.
1. Create a powerful marketing and advertising campaign
You may think that the products and services that you provide are better than your competitors. But it is not enough to just rely on walk-in clients because, for sure, not everyone would want to just go in and out of stores all the time. You need to promote your business to be familiar with your brand.
Ad campaigns should really not be as costly. With the help of social media, you may be able to promote your brand by constantly posting updates. People may compare what you have to what you used to buy from other companies on what you offer.
Repetitive exposure is a potent tool in building brand awareness. People will better recall your brand if they see your ads often. This means spending on advertising, and it is part of every business to allocate funds for advertising.
You must create compelling advertisements to make your customers read the whole ad and not just flip to another page. Customers should instantly know what your company is about from the logo itself. The logo is not just a symbol for nothing. It is a visual foundation of a company’s brand and its name, which should help make your business memorable.
Critical points in creating brand identity:
- Brands change logos and slogans all the time. But despite these, the brand should still maintain the quality of their products and services, which will still let them be identified as the same brand regardless of the changes.
- It is easier to be consistent in your branding when you create everything all at the same time.
- Some companies may prefer adding a bit of humor to their brand to tickle the customers’ minds.
- What draws the people’s attention is adding an emotional impact.
2. Tapping into people’s emotions
Who would have missed the Jollibee ads that went viral? They evoked the audience’s emotions by using different situations that have captured the people’s hearts. The brand speaks of always being there no matter the problem is, the one who will be at your side despite all odds. People love seeing their story on screen, which helps people think about the brand.
Social media are the prime avenues to appeal to your audience’s episodic memory. It is the ability to recall a specific situation or event to help people remember a particular sight, sound, or smell. Brands should appeal to this kind. Creating extraordinary value will undoubtedly be shared across all social media platforms.
Keys to having a significant audience impact:
- Make use of different kinds of emotions to appeal to the audience.
- A small campaign can still have a considerable effect. It all depends on how it is done or performed.
- Provide quality and highly-educational content that will let your followers share them on different social media networks.
- Create a great team that can provide you with good insights into developing a great story for your ad.
- Your ad campaign should not be only focused on your brand. Still, people should also be able to identify themselves as users.
- The audience should relate to an ad campaign. Thus ethics and morals should be of importance.
3. Consistent Ad Campaign
Being in any business, advertising your brand is not just a one-time deal. With the online world, it is as competitive as in promoting offline. You will need more than one campaign or piece of content. And with that, you would need search engine optimization to gain visibility which should be focused on any of the following: creative videos, quality content articles, infographic, or your main page.
It is more than placing your business on the web. You need to find a way on how Google would crawl to your website to increase your search ranking. One of the factors that can help increase traffic towards your website is being user-friendly. It simply means making your site easy to navigate. One of the downfalls of many websites is adding too many images, which could be slowing down the loading time. You may just choose essential photos that are useful. Creating a great user experience is the primary goal of making your product and service descriptions easy to understand and buy. There must be catchy visuals and interesting, clickable headlines that allow your audience to share them on different social media sites.
4. Pay Per Click ads
Pay-per-click ads are advertisements that you see on the top, bottom, or sides of a website. You place your ad on a high-ranking website with massive traffic. This is an effective way of increasing your brand awareness because people will get to see your brand when they check on that website. What is good about this ad is that it: you have control of the budget, traffic is targeted, you only pay for clicks, and you get a higher chance of being on the top spot of Google’s page 1 search results instantly.
5. Provide excellent customer service
When you provide good customer service, your brand will be recognized by word of mouth. And of course, when you make your customers feel happy and satisfied, it would attract more customers to come in, which would surely increase your revenues.
Brand awareness is not something you only do when starting up a business. There should be consistency with the kind of brand you want to be recognized. Remember that to be on top, you should not be thinking of yourself, but rather focus on what the people need so that when the time they have to purchase, it is you that they instantly have in mind.
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You may contact Armando “Butz” Bartolome for questions and more information.
By email: aob@gmb.ph
FB Page: Armando Bartolome
Linkedin: https://www.linkedin.com/in/franguru/
Website: https://www.gmb.ph
