The internet is probably the best invention ever. Without it and while we have been locked in our homes during the Enhanced Community Quarantine, no business would have ever survived. Thus, knowing how important the internet has become, we must take advantage of it so that it can help us in our everyday lives.
Entrepreneurs from earlier generations are continuously learning about the wonders of the internet. Major companies have all taken their stride into creating their own websites in order for them to showcase their business, not only to those within the city but has even opened a bigger door of opportunity – to the world. About 97% of consumers rely on the internet when they plan to purchase something. Hence, it is through the internet that they are able to become aware of a certain brand even before they are aware that they exist. Furthermore, a consumer gradually learns about a brand’s reputation which affects the consumer’s decision in choosing a brand to trust.
So, how do maximize your online presence strategically?
1. First and foremost, a company should build a website that could easily attract online visitors and turn them into customers. It is important to look for a web developer who understands your vision for the company in order to come up with an outstanding web design. Your website is one of the places that people would check out to know about your company. Your website should instantly answer all the questions that a consumer asks.
2. Be part of a community wherein consumers share their experiences about different businesses. It is unlikely to receive positive comments. Whether the negative comments placed on these sites are true or not, it is best that you express your concern to these consumers and inform them on how you can help them.
3. Reach out using various social media platforms and create outstanding content. This will allow your brand to show in search engines.
4. Create value by providing educational, free content online. Consumers positively react when they read something that can help them with their personal needs. Share information that would help them understand certain matters. Consequently, be sure to always respond to their inquiries.
5. Customers want to be heard. Whether they provide you with their bad experiences or would want to suggest something to improve your brand, take time to read their opinions and suggestions. You don’t necessarily have to do everything that your customers tell you. But somehow, you can get a thing or two from them in order to improve your products or services.
6. Decide on a platform where you want to promote your business. Social media advertising is incredibly helpful in “spreading the word”. You know how powerful these social media platforms, and promoting a specific product at a time can help increase your company’s presence and revenue, of course.
7. Consider the help of a marketing influencer. You may have noticed that apart from the advertisements we see on television, many celebrities and known influencers have been hired by companies to promote their business. When you choose a popular celebrity with a great credibility to promote your products and/or services, this allows people to talk about your brand, get curious, and eventually purchase.
8. Fill in the gap that your competitors seem to be missing. Checking on your competitor is normal. You want to know if you are doing just fine or you lack something that needs to be improved. However, you may also study how your competitors are doing and try to find something that would make you stand out.
9. Develop relationships among people whom you think can be beneficial to your business. For example, bloggers are now mostly used to help in promoting businesses. This form of exposure similarly allows a business to be recognized. Podcasters may even invite you for a lengthy interview wherein you can better inform the listeners/audience more about your brand.
10. Plan your email marketing newsletters in advance. Set up an email sign up form on your site that shows up automatically as soon as an online visitor checks on your website.
Really, it is all about having fresh, creative, and exceptional content that will trigger consumers into purchasing your brand. Always remember that these marketing strategies will help you gain momentum in your business by building brand awareness and developing a strong reputation. This will require a lot of effort. But, for sure all those long hours will pay off in time.
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You may contact Armando “Butz” Bartolome for questions and more information.
By email: aob@gmb.ph
FB Page: Armando Bartolome
Linkedin: https://www.linkedin.com/in/franguru/
Website: https://www.gmb.ph
