The core of any business revolves around the right marketing strategy to gain leverage against competitors. And knowing how much time, effort and money are spent doing a sustainable business. Choosing to use social media as one of the vehicles in expanding any company’s reach is no longer ignored these days.
Social media has made it easier for companies to reach a broader audience. At the same time, the consumers can quickly relay any suggestion they deem essential that can help a business improve. Businesses that constantly online enable themselves to better manage their business and provide better products and services. They can instantly receive any thoughts that the consumers have. It is safe to say that without the company asking each customer, the customers are likely to share their thoughts on the web about your products and services.
Social media, however, is more than just being connected to the internet and having a spot in the virtual world. A business would not have a successful online presence without putting all these factors into consideration: audience targeting, writing, designing, budgeting, time, resources, and analyzing all data.
You may have noticed how some sites are bombarded by ads. These are just some of how social media can be an excellent tool for increasing your online presence, which eventually can provide positive results.
3 Simple Steps for a Successful Social Media Advertising
This approach will help companies bring all their various advertising elements together, ideally driving more ROI from their ad spend. The social media advertising strategy means spending countless hours targeting the right kind of strategy that would work for a specific company to its advantage.
There is a need to focus on the three elements or stages that can supersede any business expectation if the right approach is used. It says that they should be used to attract and acquire new customers – after all, it is the ultimate goal of a business.
- Knowledge – It is a known fact that no one can prosper in anything that he has started without understanding what he wants to offer to the consumer and identifying how to get to them. As a social media advertiser, you can actually ask them to purchase anything from your business. You just need to establish a connection that can stir their minds and consider buying from you.
A powerful reminder when using social media is to help increase your audience’s awareness of your brand. Focusing on organic social media posting and strengthening your top-performing content. The reaction of your virtual audience serves as your guide. It’s how to tickle their minds about what you offer.
One of the most significant opportunities for many brands with limited time and resources is to boost top-performing posts from their (Facebook) page. It is not only an inexpensive form of social media advertising. But it also provides the business with a way to reach a new customer segment that traditional ads have not been contacted.
Making organic social media content is a powerful catalyst that helps to increase word-of-mouth marketing. It is unlikely for people to share an advertisement. That feels like an advertisement within their social circle.
- Recognition – This is the stage wherein your brand needs to have that “oomph” that can be easily distinguished from other competitors. This is the stage wherein the consumers are either familiar with your product or recognize that they have a pain point and are researching options.
You can target users based on age, location, mobile device, interests, income, job title, and tons more. But, the most successful is targeting users who like pages similar to yours. Again, using Facebook ads, targeting the correct audience can lead to higher conversions and lower costs.
Remember, successful content in this stage depends so much on the value and perceived value that you’re providing. There are essential things that you should consider at this stage:
1.To let the people know what makes your brand different from other similar brands
2. To make a compelling advertisement that can encourage them to click.
- Transformation – This stage, also known as the conversion stage, means that the people have already become familiar with what you offer. And are ready to purchase from you, or they have identified a solution to their problem and are prepared to buy a product. This is the stage where you can say that you have converted a non-believer to a believer.
The success of this stage is due to the following critical components;
1. The quality of the targeting audience that you chose.
2. The quality of ads created.
3. The ability to track results from the ads created.
An ad that can result in great conversion-focused ads contains irresistible offers. Such as freebies, discounted products, a free trial, a coupon, a buy 1 take 1 offer. Therefore, it is essential to understand which campaigns are driving conversions. Which campaigns result in higher lifetime value customers. Which campaigns are losing money is supercritical in helping you double down on what’s working and drop what’s not producing positive results.
Social media advertising can be an overwhelming venture for many businesses. But suppose you consider following the three steps discussed earlier. Just learn the basics by boosting posts to help build an audience that can eventually help your products be slowly recognized. As I often say, it takes time to make something work for you right. So, to reach your goal, you must strengthen your will and gather pertinent data to have a firmer grasp on managing your business. In that case, you will surely be well-ahead by a considerable margin against other social media advertising marketers.
——————————————————
You may contact Armando “Butz” Bartolome for questions and more information.
By email: aob@gmb.ph
FB Page: Armando Bartolome
Linkedin: https://www.linkedin.com/in/franguru/
Website: https://www.gmb.ph
